FACEBOOK Objectives & KPI 臉書的關鍵指標

FACEBOOK Objectives

• Brand awareness and engagement

• Lead generation or customer acquisition

• Share a mix of relevant links, blog posts, and engaging content

• Promote upcoming events

• Engage with influencers

√ Set up sponsored posts and ads

√ Set up Facebook tabs that sync to your marketing automation platform

Key Metrics

• X number of posts per day

• Page follows

• Likes

• Engagement and comments

• Referring traffic

• Shares

• Lead generation/new customers

5 X hours daily/ weekly/ monthly SOCIAL NETWORKS

FACEBOOK目標

• 品牌知名度和參與度

• 銷售導引或客戶獲取

• 分享相關鏈接，博文和互動內容的組合

• 促進即將到來的活動

• 與意見領袖交流

√ 設置贊助的帖子和廣告

√ 設置Facebook標籤，同步到您的營銷自動化平台

關鍵指標

• 每天X個帖子

• 頁面如下

• 喜歡

• 參與和評論

• 引用流量

• 分享

• 銷售導引/新客戶

5 X小時每天/ 每週/ 每月社交網絡