Some Basic Social Media Writing Tips 基本社交媒體寫作貼士

Understand Active Vs. Passive Voice

• Put Your Audience First

• Invoke Curiosity

• Write Stuff People Want To Know and Love To Share

• Delivering value to their audience

• To express and define themselves.

• Use surveys or create personas to understand your typical audience member.

• To feel connected to others.

• To make themselves feel valued.

• To express beliefs or support causes.

• Avoid Pushy, Overly Sales-Driven Messaging

• Make Sure You Have Clear Message-Match Between Your Posts And Destination Pages

• Make Sure Your Copy Matches Your Visual Content

• Create creative campaign counted down the days until kickoff

• Be Clear And Concise

• Develop Your Brand’s Social Media Personality

• Define And Develop Your Voice And Tone

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